Useful type with an edge
Production Type designs typefaces to connect brands with their audiences, synchronizing aesthetic storytelling and functional needs. In both its retail collections and bespoke global fonts, the foundry gathers forward-thinking designers to offer reliable and practical materials for those who require useful type with an edge.
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- Marie Claire Korea
Marie Claire Korea is the South Korean edition of the internationally renowned women’s magazine Marie Claire, launched in 1993. It combines a contemporary, elegant aesthetic with a confident, fashion-forward voice, covering style, beauty, photography and culture.
- The Story of One Collection
Anna Khabarova’s project, created as part of her book design course at Typomania School, covers two stories. The first one is about how fashion designer Dries van Noten worked on his brand’s Fall/Winter 2019 collection, while the second focuses on how, at the same time, the designer worked on his garden. The book’s text in both stories is set in Signal by Production Type.
- Art Deco by Norbert Wolf (Prestel)
The German cover of Prestel’s coffee table book on Art Deco is a triple Cassandre: It combines an adaptation of his “Normandie” travel poster from 1935 with a title set in Bifur (1929), the first typeface designed by the great French artist. The author’s name is rendered in Cassannet, a contemporary font based on lettering seen on posters by A.M. Cassandre. The English version (see below) is a case of LTypI: The cover of this edition uses a face simply named Art Deco. It was issued by Mecanorma in 1975 and is credited to Mike W. Schmidt. Design: Liquid, Augsburg. Layout: Wolfram Söll, designwerk, Munich. Hardcover with slipcase, 288pp., 260×375 mm, cover design with metallic silver foil stamping and edge coloring.
- Ziggy Stardust And The Spiders From Mars - 50th Anniversary
This Vinyl represents Ziggy Stardust’s legendary final concert — now available for the first time in its entirety.
- Solab Films
Solab is a Paris-based film production company specializing in commercials, music videos, and fiction. It brings together top creative talents and acclaimed directors. Known for its artistic vision, Solab has earned awards like the César and Cannes Lions.
- Perfect Days trailer
Perfect Days is the latest film by Wim Wenders. Based on a script written by Wenders together with Takuma Takasaki, the Japanese-German co-production combines four short stories and stars Kōji Yakusho in the role of a janitor. Match Factory, who handles the world sales, describes the film as follows: Hirayama seems utterly content with his simple life as a cleaner of toilets in Tokyo. Outside of his very structured everyday routine he enjoys his passion for music and for books. And he loves trees and takes photos of them. A series of unexpected encounters gradually reveal more of his past. A deeply moving and poetic reflection on finding beauty in the everyday world around us. The film premiered on 25 May at the 2023 Cannes Film Festival, where it competed for the Palme d’Or and won the Prize of the Ecumenical Jury and the Best Actor Award for Kōji Yakusho. It was selected as the Japanese entry for the Best International Feature Film at the 96th Academy Awards. Perfect Days will hit theaters in Germany and Japan later this month. Shown here is the typography for the trailer by US distributor NEON. It uses a single typeface, the bold weight of Granville, exclusively in capitals. Designed by Jean-Baptiste Levée and available from Production Type, this modulated sans is a reinterpretation of the thick-thin style that was a mainstay of signs and posters, as well as advertising text during the mid 20th century. It is built with a rational construction like the early French Moderns, yet without a tie to any specific period or model. In the various text cards, Granville’s letterforms can be seen in interplay with the images: street lanterns were isolated so that they appear in front of the type. The praise from Next Best Picture follows the camera panning as if the text was affixed to the trees. Hirayama and Niko (played by Arisa Nakano) ride their bikes between two lines of text. A van crosses the scene, momentarily obscuring the blurb’s sender. Such spatial illusions with a back and forth between foreground and background are common in static designs (see the “flat depth” tag here on Fonts In Use), but feel still quite fresh in moving images.
Catalogue
Production Type maintains a globally accessible catalogue through a network of designers, engineers, and developers with a shared creative vision. Featuring typefaces from Alaric Garnier, Emmanuel Besse, Chi-Long Trieu, Hélène Marian and many more, the foundry sustains a dynamic creative environment where typography is both functional and distinctive.
