Cardinal

Cardinal In Use

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 Nature Morte is the first artistic collaboration between photographer Ruth Ward and Studio Omelette, a creative studio founded by Cécile Dumetier. During the height of the pandemic, Ward created a series of still life photographs, featuring discarded waste collected in the streets of East London.
 
 
 The term Nature Morte is the French term for Still Life. The phrase literally translates into English as Dead Nature, an appropriate play on words that encompasses both the essence of the inspiration and the realisation of the images.
 
 
 The series zeroes in on three iconic items: masks, gloves and paper cups. After two years of collecting, the images were presented in a fundraising exhibition at Dalston Curve Garden in spring 2023, culminating in a stylized reflection of a unique moment in time. Prints are sold through a dedicated website, with all benefits directly supporting the community garden in London’s Hackney borough.
 
 In addition to posters and postcards advertising the show, Studio Omelette also produced an ​exhibition catalog. The blue of the catalog cover (which can also be seen on the website and the Instagram channel) is “a nod to the artificial colour of the masks and plastic gloves popping out in nature”. The designers opted for newsprint paper, in order “to give a continuity with the disposable items featured in our photographs”. Each chapter is introduced by copy written by Francesca Tenenbaum.
 
 The typefaces used for the project are Production Type’s Cardinal and Dinamo’s ABC Favorit Mono. More specifically, the filigrane Italic style of Cardinal Fruit serves for the Nature Morte wordmark. The wider Cardinal Classic Mid (with extenders of moderate length) was used for text.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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  Cardinal Classic Long Bold

  Nature Morte
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  Deus ex Machina is a lifestyle brand rooted in Sydney, Australia. We recently featured a no-nonsense jacket from their collection. This time we’d like to share two apparel prints that are undoubtedly about having fun – fun with content, and fun with fonts. The first one is a T-shirt titled “Pipes”. In it, a cartoon from the Andy Capp series, very famous in Great Britain and Australia, stands central. It depicts a man playing a phantasy instrument reminiscent of bagpipes. The punchline below reads “loud pipes save lives” which is a famous excuse among motorcyclists to justify the noise of their machines. This line as much as the brand name above the drawing displays Cardinal Fruit, a sub-family in the larger Cardinal collection designed and published by Production Type under the guidance of Jean-Baptiste Levée. Cardinal Fruit is a condensed roman style referencing the advertising aesthetics of the 1980s, especially in the field of personal computers. “Deus Recs and Publishing” is added in Grilli Type’s GT America Mono. The prints on the “Nimbus” shirts and longsleeves feature Cardinal Fruit, too. It’s used for the brand name, combined with Deerfield JNL, a boxy all-caps sans designed by Jeff Levine, for “Worldwide Service Manual”. Here the “meaning” of the message goes deliberately bananas: “We’ve tipped the cap to the modern day grovers and gone all out on the logo-heavy, non-sensical slogan vibe, added a few flashes of color and voila: a long sleeve set to lift even the most pessimistic of outlooks.” To be complete, additional fonts visible in the images are Cal Fraktur Modern, Windsor, and Eurostile.

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  Cardinal Classic Long Bold

  Deus ex Machina – “Pipes” and “Nimbus” apparel