Cardinal

Cardinal In Use

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  Trax is France’s leading magazine and website for electronic music and culture. Founded in Paris in 1997, Trax was historically intermingled with its subject (from the early days of the “French Touch” to later major acts), witnessing, recording, and surviving the dramatic changes of the music industry and the rise of electronic culture. In 2013, the magazine was eventually bought by its own employees. Trax turned 18 in 2015 and decided to reflect these changes with a new format.Production Type’s Jean-Baptiste Levée, in collaboration with Large design studio, rethought the new Trax from the ground up. Starting from a new magazine format and art direction, and a new logo drawn by Levée (based on Stunt Nord, a standalone style of the Stunt family, to be released), the overhaul extended beyond the magazine to all aspects of the Trax brand, such as the website, events, and digital products.The type palette provided by Production Type is a compound of existing off-the-shelf types, new extensions, and previously unseen designs. The main text typeface is Cardinal, a serifed alphabet drawn by Yoann Minet & Quentin Schmerber under Levée’s guidance. Cardinal refers to many classic Jannon-inspired typefaces that were popular in 1990s digital culture, and distantly echoes the ill-fated typeface ITC Garamond. In this way, Cardinal Photo and Cardinal Fruit are two extra sidekicks, reminiscent of an era where the early photocomposition faces were swapped with their electronic counterparts. Stratos, Minet’s own design, while being unreleased at the time, was featured in the layout since the first issue redesigned by the team. Minotaur Lombardic & Proto Slab debuted on the cover of Trax magazine (respectively on issues 185 & 190), too. Existing designs from the Production Type catalog were also put to use across all Trax channels: Minotaur, Minotaur Sans, Minotaur Beef, Countach, and Proto Grotesk, which gained newly drawn weights specifically for the brand.Read more about the project on It’s Nice That and see more pictures on Large website.

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  Cardinal Classic Long Bold + Stratos Black + Proto Grotesk Bold + Proto Slab Bold + Countach Bold + Minotaur Lombardic Bold + Minotaur Beef Bold + Minotaur Sans Bold + Minotaur Beef Bold

  Trax magazine
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  Beacon’s third full-length record enters sight as a work of meticulous revision and refraction. Returning home to New York in 2016, four years and several tours since the duo's first release with Ghostly International, Thomas Mullarney III and Jacob Gossett knew the next direction would be different. Together they embarked on open-ended sessions, adopting a more linear style of songwriting compared to their previous loop and texture-driven method. They fundamentally constructed demos from piano chords and guitar phrases with vocal melodies, editing iterations almost ad infinitum, looking through each from a multitude of angles. Compositions expanded, while others pared back to where they began. Like the bending of light, this abstractive and patient process outlines a space and scale in which seemingly separate colors — minimalist ballads, elaborate pop spirituals, and four-on-the-floor dance sequences — can coexist at different speeds, fanning out with spectral cohesion. A prismatic collection Beacon call Gravity Pairs. [Ghostly]
  Justin Sloane designed the whole album layout, merchandising and tour poster with two styles of Cardinal Classic Mid.

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  Cardinal Classic Long Bold

  Beacon – Gravity Pairs album art