Peignot
Specimen
Peignot In Use
If you watched the epic opening ceremony to the 2024 Paris Summer Olympics, you might have seen the typeface featured in this post. Just before hoisting the Olympic flag upside down, you could have spotted the inscriptions on Palais de Chaillot, made from golden letters displaying A.M. Cassandre’s famous typeface Peignot. The Palais was built for the 1937 World Exhibition and Peignot was introduced with much fanfare on that occasion. Another occasion for much fanfare were the XVI. Olympic Winter Games in 1992 that were hosted by Albertville, a town of just under 20,000 inhabitants in the French alpine region of Savoie. The visual identity for those games combined an Olympic flame in the heraldic colors of Savoie, French stripes bleu-blanc-rouge, the Olympic rings, and the name of Albertville set in a wordmark based on Peignot. The flame logo was initially invented by Bruno Quentin, member of the Agence technique of the Savoie department. Later Paris-based design agency Desgrippes Beauchant Gobé Cato was commissioned with developing the overall identity. There, the pictorial logo was carefully redrawn under the art direction of Alain Doré, while Pierre Katz was responsible for drawing the Albertville wordmark based on Peignot. In comparison to the original version from 1937, Katz cut off the horizontal strokes diagonally and sliced open the counters of A and B – which makes them behave more like the R. Katz’s drawing of the figure 9 appears more stabilized than the original. The design guide for the Olympic games of Albertville is a treasure trove for everyone interested in the history of graphic design. And we sure all would want these sweaters and jackets today. In 2023, Production Type from Paris acquired the rights to freshly digitize, extend and distribute all typefaces of the estate of A.M. Cassandre. This includes Peignot that is already available in Production Type’s Beta Program but still awaits release in the general catalog.
Peignot Regular
Albertville 1992 Winter Olympics
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Peignot Regular
Ziggy Stardust And The Spiders From Mars - 50th Anniversary
Information
Design
Release Date
2024-04-25Team
About this font
Formats
Static (OTF, WOFF2)Language support
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About the designers
«La résignation est neuf fois sur dix une lâcheté déguisée: un sursis que l’on demande à la mort.»
Cassandre
Designer
Cassandre was a major figure in French graphic design, known for his energetic approach to typography and his experiments on legibility in his work. Born with two innate tendencies, a need for formal perfection and a burning thirst for lyrical expression, he found it difficult to reconcile the two.
