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Kreuz
Styles
Fast driving by Jack, with the zippy Mazda, quickly excels on the rugged course.
Buy from €80Kreuz Light
Fast driving by Jack, with the zippy Mazda, quickly excels on the rugged course.
Buy from €80Kreuz Regular
Fast driving by Jack, with the zippy Mazda, quickly excels on the rugged course.
Buy from €80Kreuz Medium
Fast driving by Jack, with the zippy Mazda, quickly excels on the rugged course.
Buy from €80Kreuz Bold
Fast driving by Jack, with the zippy Mazda, quickly excels on the rugged course.
Buy from €80Kreuz Black
Kreuz In Use
- The relation of content and form might be the number one topic in every discourse about graphic design. The visuals presented in this post provide a very interesting example in this regard.
Jacques Rougerie, born 1945, is a French architect mainly known for his interest in hostile habitats such as the outer space and the deep sea. Inspired by adventure novels like Jules Verne’s Twenty Thousand Leagues Under the Seas and by the groundbreaking diving explorations of Jacques-Yves Cousteau, Rougerie began to conceive underwater architecture in 1973. Under the title Jacques Rougerie – Living with the sea, the Villa Noailles dedicates a comprehensive exhibition to this pioneer architect. The venue is located in the city of Hyères on the French Mediterranean coast and thereby within a stone’s throw of some of the sites where Rougerie realized aquatic projects.
The advertising materials to promote the show build upon drawings, computer renderings, and architectural models that tell a story of technical advance as much as a history of science fiction visualization. Rougerie’s formal language evidently is inspired by nature itself. It’s in this aspect that the typographic choice is so interesting: the main display type used here is Gothic Lab, designed in collaboration between Production Type and Ivan Murit, a specialist in generative design.
Gothic Lab is based on the condensed, monolinear skeleton of Antique Gothic that – coincidentally – shows similarities to the sans-serif used on the title to Jules Verne’s seminal novel around the Nautilus and to the frontispiece with regards to the way in which the stems of the letters are brought to life through special effects. Gothic Lab comes with five different “skins”, patterns inspired by nature and size-specifically generated: Elephant, Croco, Snake, Mantis and Gecko, the latter used here in the LD variant with has less detailing than the HD style.
To draw a conclusion on content and form, both the images and the predominant typeface stem from an exploration of natural forms. As a result, there’s a great feeling of convergence without one part merely mimicking the other.
The other typefaces that complement the main act are Kreuz and Enduro, both by Emmanuel Besse and likewise available from Production Type, and Pangram Pangram’s Agrandir, used to typeset the logo of Villa Noailles.Gothic Lab Gecko LD + Kreuz Extended Regular + Enduro Regular
Jacques Rougerie – Habiter avec la mer exhibition
Information
Design
Emmanuel Besse
Team
Quentin Schmerber
Hugues Gentile
Céline Jobard
Version
1.003About this font
Angular and bulky, Kreuz is undeniably a display typeface of industrial roots.
The overlaps between faceted and smooth shapes convey a sense of “fun machinery”, while calling for intricate settings and adventurous rotations. In Kreuz, the visual metaphor of nuts and bolts that is playful in short paragraphs, reveals its full potential when typeset in large sizes.
Kreuz is as straightforward as it gets. It won’t shy away and will even get intimidating if pushed far enough.
The overlaps between faceted and smooth shapes convey a sense of “fun machinery”, while calling for intricate settings and adventurous rotations. In Kreuz, the visual metaphor of nuts and bolts that is playful in short paragraphs, reveals its full potential when typeset in large sizes.
Kreuz is as straightforward as it gets. It won’t shy away and will even get intimidating if pushed far enough.
Formats
Static (OTF, TTF, WOFF, WOFF2)About the designers
Emmanuel Besse
Designer
Emmanuel Besse is an art director and a type designer with a focus to open-ended and inclusive approach to communication.