Kreuz

Kreuz In Use

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  Polifonic is a music event dedicated to electronic dance music. The organizers are based in Milan, but a main point of their concept is to bring the party to ever new locations across Italy and beyond. Their history on Resident Advisor reaches back to 2017 and the city of Monopoli in the Apulia region; upcoming events in 2025 include Madrid, Lisbon and Paris. Exquisite music not being enough, Polifonic seeks to enrich the format with art and food chiming with the region of the given event. Responsible for marketing and art direction is Milan-based Studio Marziale. Advertising material for the 2024 Polifonic festival was designed with Matteo Benetti. What coins the visual identity are bright, cheerful colors and the use of one sole typeface: Kreuz. Kreuz was designed by Emmanuel Besse and is part of the library of Production Type. While of an overall industrial appeal, it is far from stiff and boring. On the contrary, at second sight, you will discover a lot of playfulness in its broken outer and smooth inner curves. Kreuz comes in three widths with five weights each. The media showcased in this post predominantly feature styles from the Condensed and Extended widths, in Light to Medium weights.

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  Kreuz Regular

  Polifonic 2024
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  Apostasis is not a publisher, but rather a collective of passionate young readers, critical of the publishing industry. Their anonymous members are “in love with books as a political and aesthetic object”, and devoted themselves to publishing texts that are no longer in print, in unique, carefully crafted formats. Their first publication from 2014 was a reissue of Marcel Duchamp ou le grand fictif by Jean Clair (b. 1940). Originally published in 1975 by Galilée, the book that deals with Duchamp’s intellectual inspirations and his quest for the fourth dimension had been out of print for more than thirty years. Apostasis felt it deserved to be available again, in an aesthetic form that matches its content. Building Paris was commissioned with the design. The bootleg edition shouldn’t be tainted by profanities like an ISBN barcode or a price tag, nor should it specify the names of the involved personnel like editors and printers. It was printed with two different covers, black and white, each in 500 hand-numbered copies. Building Paris made early use of Kreuz, an industrial display typeface designed by Emmanuel Besse (Large) around an octogonal theme. It’s used in all three of its widths, from Condensed to Extended. Since 2018, the Kreuz Collection is available from Production Type. The text typeface is Suisse BP Serif (2011), the precursor of Suisse Works (2015) by Swiss Typefaces.

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  Kreuz Regular

  Marcel Duchamp ou le grand fictif by Jean Clair (Apostasis)