Minotaur Beef

Minotaur Beef In Use

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  Trax is France’s leading magazine and website for electronic music and culture. Founded in Paris in 1997, Trax was historically intermingled with its subject (from the early days of the “French Touch” to later major acts), witnessing, recording, and surviving the dramatic changes of the music industry and the rise of electronic culture. In 2013, the magazine was eventually bought by its own employees. Trax turned 18 in 2015 and decided to reflect these changes with a new format. Production Type’s Jean-Baptiste Levée, in collaboration with Large design studio, rethought the new Trax from the ground up. Starting from a new magazine format and art direction, and a new logo drawn by Levée (based on Stunt Nord, a standalone style of the Stunt family, to be released), the overhaul extended beyond the magazine to all aspects of the Trax brand, such as the website, events, and digital products. The type palette provided by Production Type is a compound of existing off-the-shelf types, new extensions, and previously unseen designs. The main text typeface is Cardinal, a serifed alphabet drawn by Yoann Minet & Quentin Schmerber under Levée’s guidance. Cardinal refers to many classic Jannon-inspired typefaces that were popular in 1990s digital culture, and distantly echoes the ill-fated typeface ITC Garamond. In this way, Cardinal Photo and Cardinal Fruit are two extra sidekicks, reminiscent of an era where the early photocomposition faces were swapped with their electronic counterparts. Stratos, Minet’s own design, while being unreleased at the time, was featured in the layout since the first issue redesigned by the team. Minotaur Lombardic & Proto Slab debuted on the cover of Trax magazine (respectively on issues 185 & 190), too. Existing designs from the Production Type catalog were also put to use across all Trax channels: Minotaur, Minotaur Sans, Minotaur Beef, Countach, and Proto Grotesk, which gained newly drawn weights specifically for the brand. Read more about the project on It’s Nice That and see more pictures on Large website.

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  Cardinal Classic Long Bold + Stratos Black + Proto Grotesk Bold + Proto Slab Bold + Countach Bold + Minotaur Lombardic Bold + Minotaur Beef Bold + Minotaur Sans Bold + Minotaur Beef Bold

  Trax magazine
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  For this book, London-based designer Sarah Boris worked with various styles from Production Type’s Minotaur Collection. For the title on the cover, she arranged caps from Minotaur Beef on a matrix, with mid-word linebreaks and no spaces, like in a word spotting game. In addition to the standard version with black-on-white text, there’s also a limited edition in black, with debossed letters. The text on the interior pages is set in the seriffed Minotaur with its italics. From BalinHouseProjects: House Taken Over is the culmination of a year-long project at BalinHouseProjects (BHP). BHP is an artist-run, not-for-profit space by Eduardo Padilha at his flat in Balin House, Tabard Gardens North Estate. Eduardo Padilha and Harold Offeh have been hosting a series of lunches in Eduardo’s flat and workshops at Tate Exchange to consider the home as a site for artistic practice, the point at which domestic and public worlds collide, and art as a social tool. The book is edited by Jes Fernie, who was invited to be writer-in-residence at BHP, and includes an experimental text by Holly Corfield Carr; interviews with Martin Cordiano on his installation in Balin House, and Russian theatre director Ada Mukhina about living with art; and texts by Harold Offeh and Lorena Muñoz-Alonso.

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  Minotaur Beef Bold + Minotaur Beef Bold

  House Taken Over

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