Tao Chen

Tao Chen graduated from Xi’an Academy of Fine Arts with a Bachelor’s Degree and became a teacher in the academy. In 2004, he went to Paris for postgraduate study at Paris 8 University and received a Master’s Degree. Tao has lived and worked in France for eight years and is now based in Shanghai. Having an in-depth insight into the cultures of China and France, Tao integrates Western branding concepts into the Chinese market environment to help clients enhance their brand and corporate value. Since always, Tao has kept focusing on the research of Chinese and Latin typeface design and calligraphy, viewing the world at the crossroads of Eastern and Western cultures, and applying his acquired concepts in design and social practice.

Tao is an award-winning designer, his works have been selected for New York TDC, Tokyo TDC, Chaumont Poster Festival in France, Trnava Poster Triennial in Slovakia, Golden Pin Design Award in Taiwan, Macau Design Biennale, Asia-Pacific Design Yearbook. He also won the Bronze Award of the DFA Awards in 2015, the Bronze Award of the 11th Macau Design Biennale, and was invited to attend the Chinese-German Designers Exhibition in Hamburg, Germany. He has been invited to be interviewed by <Mingrifengshang> Magazine, <Design 360°> Magazine, <CHINAdvertising> Magazine, <PRO> Magazine, the First Financial Channel, Shanghai Art Media Channel, Visual China Group(VCG), and other media.