Shijun Xia
Xia Shijun has been passionate about typography for years. He has designed a multitude of typefaces and edited and published several type-related books.
Shijun Xia, with over 20 years of experience in the font design industry, and taking Chinese traditional calligraphy as an inspiration, Shijun Xia has an in-depth interest in the decorative and creative aspects of Chinese Hanzi and related disciplines and keeps doing long-term and continuous research on them. He has been committed to promoting and engaging in typographic design and has been practicing and exploring the relationship between Chinese character design and commercial branding value for a long time. Shijun Xia used to collaborate with many worldwide well-known brands, such as Decathlon, Adidas, etc. Shijun Xia also actively exploring the bridges between Chinese and Western cultures, as well as the possibilities of Latin-Hanzi matching with design solutions.As an editorial director, Shijun Xia wrote and edited a series of yearbooks showcasing numerous works of outstanding Chinese type designers: <Typographic Design Annual>. This Annual not only compiles and presents the type design works of many young and inspiring Chinese designers, but also tries to continue the history of Chinese font design by compiling interviews with the first generation of Chinese font designers, which is widely praised by designers and the community. After this successful attempt, <Typographic Design Annual II>, and <Typographic Design Annual III> were published as a continuation of this approach in the following years.Shijun Xia took the lead in the development of a set of movable type printing kits—“Typeholder” as a complement to the study of movable-type printing technology in China and the Western world. The market response to this development has exceeded expectations and won numerous awards
Collaborating with the Shanghai Research Institute of Printing Technology, Shijun Xia curated the exhibition, as well as the seminar: “A Life with Writing Brushes: A Review Exhibition of Xu Xue Cheng’s Typeface Design Works” for Mr. Xu Xue Cheng, who is considered as the first generation of Chinese typeface designers, which gained wide attention from the type designers and the type industry.
EVENTS/EXBITIONS
LECTURES IN CHINESE 2019
INTERVIEWS IN CHINESE
