Culture
Words by Michel Wlassikoff
Deberny et Peignot’s “Touraine”
This attempt at a relaunch of Peignot was not as succesful as expected.
This attempt at a relaunch of Peignot was not as succesful as expected.
In 1947, the Deberny et Peignot foundry attempted to relaunch Peignot thanks to Guillermo Mendoza y Almeida’s (1895–1944) pre-war redesign of the ten most controversial lower-case letters (a, e, g, h, m , n, r, s, t, u). The new alphabet is called Touraine, an explicit response to Chambord that the Olive foundry had just published, which was also a variation on Cassandre’s Peignot – leading to a plagiarism lawsuit brought by Deberny et Peignot against Olive. But Touraine, like the Peignot, was not as successful as expected.
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