Yongjie Zheng

Yongjie Zheng is a brand research expert with 18 years of experience, having led optimization and upgrading projects for dozens of major brands. He has extensive expertise in core brand positioning, visual identity, standardization systems, and related creative areas. He specializes particularly in brand information and data analysis, as well as brand building and upgrading. Additionally, he has been invited to serve as a guest professor at universities including East China University of Political Science and Law and Shanghai Jiao Tong University, where he primarily teaches brand management and marketing within MBA programs, integrating research with practical application.