Chang Teng

Chang Teng graduated from Shandong University of Arts, majored in Visual Communication, with a Bachelor of Arts degree. After graduation, she entered the online merchandising industry and has served the Top 50 online household brands in China. She has excellent experience in product development and supplier resourcing and specializes in creative merch and lifestyle products. She has cooperated with LOFT, Adidas, BiliBili, and other brands in co-branding collaborative product developments.

She believes that making a product is the process of creating an emotional connection with the customer, generating emotional resonance, earning recognition, and communicating to the consumer what the company promises: what it offers them and what emotional value it creates. Plus, capturing and sharing brilliant and fascinating ideas from the social network with the team is one of her essential pleasures, which cheers the team up, indeed.