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Ubisoft The Crew: Fast fonts, fast games

Interactive game publisher Ubisoft wanted a custom typeface that would create an immersive world down to the last detail. Mobilizing a type palette that is at once functional and expressive, The Crew Sans evokes the muscular dynamics of fast cars and urban adventure. Woven through the identity of The Crew, the new typeface injects a strong personality into a one-of-a-kind video game that rolls out smoothly and seamlessly.

The Crew is an open-world racing video game co-developed by Ivory Tower and Ubisoft Reflections and published by Ubisoft for the Xbox One, PlayStation 4, and Microsoft Windows. The typefaces are used for communication material and visual identity, for the user interface and for in-game texts.
  • Client

    Ubisoft/Ivory Tower

  • Art direction

    Jean-Luc Damieux-Verdeau SuperScript²

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Useful type with an edge.

Useful type with an edge.

Production Type provide retail as well as dedicated creative services in typeface design for brands.

Based in Paris and Shanghai, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
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