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Columbia Sans for Sciences & Avenir magazine

Initially commissioned by the monthly French magazine Sciences & Avenir, Columbia is an unorthodox blend of multiple historical models.

Early on, drawings for the typeface resembled a “sans serif version of Times New Roman,” but designer Jean-Baptiste Levée soon extended his exploration to include the 16th-and 17th-century typography epitomized by Guillaume Le Bé and Christophe Plantin. Columbia also unearths the so-called Elzevir style—an example of cross-pollination between French and Dutch flavors. The resulting combination establishes a confident and trustworthy voice.

  • Client

    Sciences & Avenir Magazine, 2013.

  • Art Direction

    Thierry Verret

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Useful type with an edge.

Useful type with an edge.

Production Type provide retail as well as dedicated creative services in typeface design for brands.

Based in Paris and Shanghai, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
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