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Founded in 1972, Pony (“Product Of New York”) is one of the oldest athletic footwear brands. In refreshing its branding, the company needed to evoke this heritage without appearing exclusively backwards-looking. The solution was found in a type that would bear stylistic traces of that era, echoing the ‘Contour’ typefaces from the 70s, whilst remaining contemporary enough to convey the requisite fashionable mood.
  • Agency


  • Production Type team

    Emmanuel Besse

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Useful type with an edge.

Useful type with an edge.

Production Type provide retail as well as dedicated creative services in typeface design for brands.

Based in Paris and Shanghai, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
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