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Air Inuit

For Air Inuit airline company, Production Type created a multi-script brand typeface that carries the brands’ values and saves time and energy for everybody, including passengers.

Air Inuit is a local airline based in Canada, which operates passenger, charter, cargo, and emergency air transport services in Nunavik and Nunavut, Northern Québec. For its rebranding, Montréal-based studio FEED teamed with brand consultant Marc-André Chaput to develop a complete brand identity program including an all-new logotype, color palette and livery design, cabin interiors, in-flight passenger material, corporate signage, uniforms, website and advertising applications. They asked illustrator Stéphane Poirier to create a pattern with orange-and-white flying geese, inspired by traditional Inuit art and reflecting the Inuit peoples’ love and respect for nature and abundant wildlife.In addition to a new logo and livery design, FEED also commissioned type designer Jean-Baptiste Levée to design an exclusive typeface for the airline. Created under FEED’s artistic guidance, Air Inuit Sans is a crisp and congenial sans serif. Air Inuit Sans isn’t only the new logo font, but also serves branded text on everything from tiny disclaimers and complex route maps to in-flight magazine headlines. Air Inuit Sans also supports the too rarely seen Inuktitut script, giving the traditional written language a fresh, contemporary feel that steers clear of clichés.
  • Client

    Air Inuit

  • Art direction

    Studio FEED

  • Brand Consultant

    Marc-André Chaput 

  • Consulting

    Marvin Harder, Avataq Cultural Institute

  • Illustration

    Stéphane Poirier

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Useful type with an edge.

Useful type with an edge.

Production Type provide retail as well as dedicated creative services in typeface design for brands.

Based in Paris and Shanghai, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
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