Proto

Proto In Use

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  For two years in a row, Rebeka Arce Studio developed #aperitivosthyssen: a creative campaign and visual identity for the Thyssen-Bornemisza National Museum in Madrid, a series of summer concerts held on the museum’s terraces. The 2021 edition curatorial concept is Rarezas (“Rarities”) and explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character. Rather than focusing on expressing what a rarity is, Arce Studio wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system. Beyond Print, the identity comes to life through extraordinary animations by 3D designer and animator Nacho Velasco. Rarezas for the Thyssen-Bornemisza National Museum is using Grand Slang by Nikolas Type and Proto Grotesk from Production Type.

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  Proto Grotesk Regular

  Rarezas at Thyssen-Bornemisza National Museum
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  Founded in 1981, Edition Moderne is the oldest independent comic publisher in the German-speaking world and the only one in German-speaking Switzerland. In 2019, graphic designers Julia Marti and Claudio Barandun took over the baton, and introduced a new visual identity. The logotype is set in Proto Grotesk. This “beast” (André Mora) by Production Type also serves as one of the two typefaces in the wider identity. It’s used for the website, the biannual previews in newspaper format (photos by Anne Morgenstern), and other materials. There it takes turns with Livory AS. The first serif designed by Aurèle Sack of LL Brown fame, it was released in 2023 with Lineto as LL Ivory. For the design of Proto Grotesk, Jean-Baptiste Levée found inspiration in faces like Breite halbfette Grotesque. Shown by the Bauer & Co foundry in Germany in 1883, this raw sans has roots in early American Gothics. Sack, in turn, cites “19th century wood type and poster fonts of American origin” as the main influences for Ivory. No wonder the two typefaces go along so well. Both Ivory and Proto Grotesk exhibit a strong contrast and some eccentric details. They’re not stuck in nostalgia, though, and make for a mix that suits the contemporary, funny, and at times cheeky program of Edition Moderne quite well. As of 2024, the publishing house is managed by Julia Marti and Marie-France Lombardo and maintains its focus on comics, graphic novels, and humor.

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  Proto Grotesk Bold

  Edition Moderne