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Words by Michel Wlassikoff

André Chante, Collection Hollenstein, specimen-poster, circa 1970.

Albert Hollenstein (1930–1974), a Swiss graphic designer who settled in Paris in the mid-1950s, opened an advertising studio that remained successful until his accidental death, employing nearly a hundred people. André Chante and Daniel Sinay were the studio’s main artistic directors, working in various fields: general graphics, publishing and print media, communications, etc. In addition to commissions, the studio is a typographic, graphic and photographic research laboratory. It also offers evening classes and hosts conferences. On the typographic front, Hollenstein’s company developed photo-titling, promoted its own designs, including Brasilia, distributed Helvetica from 1959, and launched the American Type Shop, which popularized a repertoire of American types including Franklin Gothic and News Gothic. Over time, the design of exclusive typefaces became increasingly important, and the Hollenstein Collection was launched in the early 1970s, which included, alongside classic types and those licensed from ITC, designs by some of France’s finest type designers. Headed by Albert Boton; Jean Alessandrini, André Chante and José Mendoza, among others, produce work for Hollenstein. The sample poster shown here was designed by André Chante.
Document: Archives Signes.

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