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Case Study

A new typeface for Duperré fashion school

A custom-commissioned typeface family was required as a keystone of Duperré’s makeover.
A custom-commissioned typeface family was required as a keystone of Duperré’s makeover.
Duperré fashion school is one of Paris’ top institution for fashion, textile design, ceramics, environmental and graphic design education. In the summer of 2017, Production Type was approached to partake in the redesign of its visual identity. A custom-commissioned typeface family was required as a keystone of Duperré’s makeover. Design studio Ouf worked on the identity part while Production Type provided the new typographic voice of the school.

The set of four typefaces is a simple one, with 3 romans (Regular, Bold, and Courrier), and an italic.

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Useful type with an edge.

Useful type with an edge.

Production Type provide retail as well as dedicated creative services in typeface design for brands.

Based in Paris and Shanghai, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
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