Regarding Letters in General.
The hypothesis that there is an ideally correct form for each letter
of the alphabet is just as erroneous as Geofroy Tory’s simple assumption that there is a relation between the shapes of letters and the human body, erroneous, because the shapes of letters have been in constant process of modification from their very beginnings.
Indeed, the shapes of the letters in daily use are due entirely to a convention, so that in preferring one form rather than another, our only consideration need be for the conventions now existing and the degree in which each satisfies our sense of beauty. It should be kept clearly in mind that the perfect model of a letter is altogether imaginary and arbitrary. There is a definite model for the human form. The painter, the sculptor, the architect have their models in nature. But the man who sets himself to make an alphabet has no copy but that left him by former artists on all matters which pertain to the fashion of his letter - he has no absolute standard. Semi’scientific discussions regarding the proportions of letters began as early as 1509, first by Pacioli, then by Durer 1525, Tory 1529, Yciar 1548, and Moxon 1676, down to the present, & all with little practical or valuable results. None of the drawings or writings of these masters contain any practical hints or suggestions for use in designing new forms of letters. Rules or substitutes for the artist’s hand must necessarily be inadequate, yet when set down by such men as Durer, Tory, Serlio and others, probably do establish and fix canons of proportion or construction that may constitute a firm basis upon which to found new expressions. Moxon said of letters that they were originally invented and contrived to be made and consist of circles, arches of circles, and straight lines, therefore those letters that have these figures entire, or else properly mixt, so as the progress of the pen may best admit, may deserve the name of true shape. But these self-same curves, arcs of circles, straight lines, make up also letterforms we do not always consider ’true shape, nor is it possible to entertain the opinion that all letters, although actually composed of these very elements, will necessarily submit to analysis or be reducible to set rules of formation that will make easier the creation of new forms. Such an analysis can, at best, only fix and permit the reproduction of the same form at another time, and even then the quality of life and freedom in the original will largely be lost in the reproduction. The mere blending together of geometrical elements common to all letterforms, good or bad, is not sufficient, ’true shape’ is something more subtle than geometry. Goudy.
A family that rethinks concepts of weight and width, spanning multiple hierarchies within a single style.
Stratos is a geometric grotesque whose peculiar utility is derived from unusual ideas about proportion. It eschews conventional notions of typographic relationships — not just for novel effect, but to empower the user to do more interesting things with type.
The first and most obvious of these surprises can be seen in the difference between its upper- and lowercase. The caps are condensed, inspired by gothic wood type of the 20th century, while the minuscules are akin to certain classic geometric sans serifs, with circular rounds (o, d, b, p, q) and horizontal terminals (a, c, e, g, s). This contradiction presents intriguing possibilities. Used separately, the two designs exude individual personalities: the compact caps fill a page with the impact of a Victorian-era poster; the lowercase conveys an austere modernity. When employed together, the look is unexpected but surprisingly functional, thanks to carefully balanced spacing and weight.
The other uncommon concept has to do with the widths between weights. In Stratos, a line set in Black occupies no more space than one set in Thin. Each of the family’s ten weights share a common width — a technique known as multiplexing. This is useful for experimenting with font choice in magazine layouts, where content can remain constant while weight is adjusted. It also presents interesting opportunities for expressive and responsive typography. A website with dynamic backgrounds, for example, can serve the appropriate weight for optimal legibility without effecting the width of the text or the wrapping of lines. The upper- and lowercase letters are multiplexed as well, offering even more design flexibility.
Awards & distinctions
Type Directors Club New York Certificate of excellence 2017
Design: Yoann Minet. Original art direction with Emmanuel Labard.